Google – Digital IT News https://digitalitnews.com IT news, trends and viewpoints for a digital world Fri, 29 Jul 2022 22:03:03 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.15 Measure Advertising Performance with Dynata’s Advertising Solutions https://digitalitnews.com/measure-advertising-performance-with-dynatas-advertising-solutions/ Fri, 29 Jul 2022 22:03:03 +0000 https://digitalitnews.com/?p=6468 Dynata expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata’s advertising solutions to measure advertising effectiveness, optimize media spend and improve marketing ROI on YouTube by analyzing the performance of their YouTube ads compared to TV, print [...]

The post Measure Advertising Performance with Dynata’s Advertising Solutions appeared first on Digital IT News.

]]>
Dynata expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata’s advertising solutions to measure advertising effectiveness, optimize media spend and improve marketing ROI on YouTube by analyzing the performance of their YouTube ads compared to TV, print or any other digital, social or offline media channels under measurement.

Media fragmentation has made it more challenging than ever to accurately measure advertising impact across all publishers and channels. Dynata now enables any company to better understand how a campaign is influencing consumers at all levels of the purchase funnel, holistically, across all channels.

In 2020, Dynata was approved to measure YouTube lift as part of a digital ad campaign using Google’s Ads Data Hub. Dynata’s cross-media studies — which include non-digital media channels, such as TV, radio, print and out-of-home — measure the media performance of panelists’ exposure to digital ads alongside other ad types across multiple channels. For the first time, YouTube now can be included as a media channel in such studies.

“Adding a premier channel, such as YouTube, into our cross-media advertising lift offerings further enhances our ability to help clients accurately and comprehensively measure advertising performance,” said Dynata CEO Gary S. Laben. “This capability reinforces our commitment to helping our clients not only to uncover insights, but also to activate these insights, measure overall marketing ROI and ultimately drive growth.”

Learn more about the world’s largest first-party data platform for insights, activation and measurement, at www.dynata.com.

Image licensed by unsplash.com

Related News:

Social Media Analytic Insights Help Institutional Investors

Phishing for New Bait on Social Media in This Cyber Safety Pulse Report

The post Measure Advertising Performance with Dynata’s Advertising Solutions appeared first on Digital IT News.

]]>
Google and Digital Turbine’s Partnership to Support the Android Ecosystem https://digitalitnews.com/google-and-digital-turbines-partnership-to-support-android-ecosystem/ Tue, 28 Dec 2021 19:03:04 +0000 https://digitalitnews.com/?p=5456 Digital Turbine, Inc  announced a multi-year strategic partnership with Google that accelerates Digital Turbine’s product and growth strategy to support the Android ecosystem by enabling nearly a billion devices with intelligent app discovery. Digital Turbine will work with Google Cloud premier partner SADA to implement  Google’s enterprise and cloud solutions to rapidly enhance and expand globally [...]

The post Google and Digital Turbine’s Partnership to Support the Android Ecosystem appeared first on Digital IT News.

]]>
Digital Turbine, Inc  announced a multi-year strategic partnership with Google that accelerates Digital Turbine’s product and growth strategy to support the Android ecosystem by enabling nearly a billion devices with intelligent app discovery. Digital Turbine will work with Google Cloud premier partner SADA to implement  Google’s enterprise and cloud solutions to rapidly enhance and expand globally while broadening growth and monetization solutions for its partners.

“We are excited to partner with Digital Turbine to support the expansion and scale of its products and services globally,” said Rob Enslin, President of Google Cloud. “Digital Turbine has been a longtime supporter of the Android ecosystem, and with this new partnership, it will utilize our advanced cloud and enterprise infrastructure to expand support of its value-added mobile experiences to end users around the globe.”

“For the past 10 years Digital Turbine has helped expand the Android ecosystem with our intelligent app discovery, growth and monetization products supporting many of the leading Android app developers in the market today,” said Bill Stone, CEO of Digital Turbine. “We are thrilled to further deepen and expand our partnership with Google. By partnering with Google we are efficiently  powering app discovery for nearly a billion Android devices globally while simultaneously expanding our footprint across the Android ecosystem including mobile, TV and connected devices.”

Learn more about  Digital Turbine, Inc, a leading independent mobile growth & monetization platform.

Image licensed by unsplash.com

Related News:

Google Cloud and Workday Announce Strategic, Multi-Year Partnership to Digitally Transform Enterprises Around the World

Mobile Ordering and Food Pickup has Gained Popularity but it’s Making Them Impatient

The post Google and Digital Turbine’s Partnership to Support the Android Ecosystem appeared first on Digital IT News.

]]>
Google Workspace Announces Innovations to Enhance Collaboration Equity in Hybrid Future of Work https://digitalitnews.com/google-workspace-announces-innovations-to-enhance-collaboration-equity-in-hybrid-future-of-work/ Mon, 01 Mar 2021 21:25:18 +0000 https://digitalitnews.com/?p=3694 Google Workspace today launched new tools and features to help users make the most of their time, collaborate equally, and deliver more impact—wherever they are. According to Gartner, 90% of survey respondents plan to allow employees to work remotely at least part of the time, even after the Covid-19 vaccine is widely adopted. The future [...]

The post Google Workspace Announces Innovations to Enhance Collaboration Equity in Hybrid Future of Work appeared first on Digital IT News.

]]>
Google Workspace today launched new tools and features to help users make the most of their time, collaborate equally, and deliver more impact—wherever they are.

According to Gartner, 90% of survey respondents plan to allow employees to work remotely at least part of the time, even after the Covid-19 vaccine is widely adopted. The future of work has many organizations implementing a hybrid work model, or a mix of both at-home and in-office environments, which introduces a new set of productivity challenges. As a result of work no longer being tied to just a physical place, time and attention are more precious, and building human connection is more crucial than ever. Google Workspace’s latest innovations support flexibility in when and how employees work, enable better management of time and attention, and strengthen participation and collaboration equity, that is, the ability for everyone to contribute equally, regardless of location.

“As much of the world adopts a more hybrid workplace, the long-term success of this new dynamic will ultimately depend on the tools businesses have in place to both support their people and promote an inclusive culture,” said Javier Soltero, VP and GM of Google Workspace. “From the very start, Google’s focus on productivity and collaboration has been rooted in the flexibility and mobility today’s employees demand. We’re now optimizing Google Workspace for the level of collaboration equity, time management and human connection needed for the sustainable and healthy hybrid workplace of the future.” 

Today’s new additions to Google Workspace will further empower all the ways work happens in an ever-changing world. These updates include a frontline worker solution, a set of features to help people find more time and focus, and powerful tools for strengthening collaboration.

“Organizations need technology that bridges gaps between both the old and new ways of working, as well as between remote and in-office workers,” according to Wayne Kurtzman, IDC Research Director of Social & Collaboration solutions. “The hybrid workplace relies on new ways to communicate, collaborate and streamline work across all devices to enable people to deliver greater impact. An integrated workspace, like Google Workspace, delivers less application switching with greater ease of use.” 

Enabling collaboration equity on the frontlines
To address the challenges of frontline workers using personal devices and apps to get the information they need, Google Workspace will be launching Google Workspace Frontline, a new offering built specifically for frontline employees–from retail associates and nurses, to restaurant and construction workers–in the coming weeks. Workspace Frontline is a custom solution that includes communication and collaboration apps like Gmail, Chat, Docs, Drive, and more, as well as business-grade support and security features like advanced endpoint management that help keep a company’s data secure.

Google Workspace has also made it easier for business teams to build custom AppSheet apps directly from Google Sheets and Drive, so that frontline workers can collect data in the field, report safety risks, or manage customer requests, streamlining their work.

Managing time and attention 
As employee working hours, workflows and schedules continue to change and evolve from the traditional workday, teams require calendars that reflect their hybrid realities and tools to help them maximize their time. Google Workspace will be releasing new features to address these needs, including:

  • Google Workspace with Google Assistant allows users to use their voice to ask Google what’s next on their calendar and quickly join a meeting or send a message. Google Assistant is currently available for Google Workspace on any mobile device and is in beta for smart speakers and Smart Displays, like Nest Hub. Google Workspace customers can learn how to enable this feature for their users here.
  • Segmentable working hours will help users specify multiple work blocks in working hour settings to signal to teammates when they’re online and available for meetings.
  • Recurring out-of-office events will help users schedule regular, recurring out-of-office blocks, automatically declining invites during that time.
  • Location indicators across Google Workspace allow users to share which days they will be working from home and which days they will be in the office.
  • Focus Time lets people minimize distractions by limiting notifications during specified times.
  • Time insights will be delivered to Google Workspace users (visible to the employee only, not their manager), so that employees can assess how they’re spending their time against their own priorities.

Strengthening collaboration equity for all
New updates to Google Workspace makes collaboration seamless, more accessible and equitable.

  • Second-screen experiences in Google Meet allows users to host their meetings across a mix of devices, like Google Meet hardware in conference rooms or Nest Hub Max at home. With new second-screen capabilities, people will be able to present and fully participate in the Google Meet experience, including with chats, polls, and Q&As, from any device, no matter where they are.
  • Updates to Meet on mobile devices makes it easier to have a bigger impact on a smaller screen. Mobile tile view allows users to see more people at once, while split-screen and picture-in-picture support on Meet mobile will help users seamlessly chat or browse Gmail without missing the visual thread of a meeting. Additionally, mobile support for background replace, Q&A, and polls will also help users stay productive and connected on the go.
  • Livestream enhancements, including Q&A, polls, and live captions (in English, Spanish, German, Portuguese, and French) in Google Meet will enable more powerful and inclusive meetings. Meet is also enabling live streaming across multiple Google Workspace domains within the same organization.
  • Chat, Jamboard, and Calendar are being added to Workspace Essentials to give teams even more ways to connect and collaborate.

Google Workspace is also announcing new security tools with Assured Controls and expanded Data Regions c overage. Assured Controls will allow customers to make decisions about how to control provider access, while expanded Data Regions coverage helps customers choose where their data is geographically located at rest.

Deepening human connection
From global organizations to small and medium local businesses, Google Workspace has been at the center of many organizations’ evolving work plans, helping to forge human connection during a time of change. Here are a few examples from customers who inspire us: 

“ATB was built to help Albertans and we lean on Google Workspace to help create remarkable experiences for our clients and team members every day. We need digital productivity and collaboration tools that encourage team members to think and work differently. It’s not just about the tools–it’s about getting people excited about what they can do.” — Barry Hensch, SVP and Head of Technology Enablement, ATB Financial

“We’re empowering our employees to build more flexibility into their work days as we head into a hybrid workplace model in many parts of the company. Google Workspace is the connective tissue in all of that, keeping us in sync, agile, and productive—regardless of whether people choose being in the office or being at home.” — Mark Purcell, CIO, Rentokil Initial

“Connecting and empowering are two of our core values at Standard. Workspace has played a vital role in facilitating necessary collaboration across our operating companies. Whether it’s a new product training for hundreds of customers on Google Meet, or internal team brainstorming sessions in Rooms, Workspace has been a foundational component of our collaboration strategy.”  Rich Robinson, Chief Technology Officer, Standard Industries 

“As a cloud-first and collaboration-centric organization, Google Workspace has been at the heart of our business for well over 10 years now. Over the course of 2020, as we shifted from a distribution between our 48 offices and those of our clients, to working from 8,000+ locations across the globe, we leaned heavily on Google Workspace to keep us all connected. As we continuously evolve our working patterns, Google Workspace will play a key role in helping us respond to the challenges of the future. ThoughtWorkers feel liberated by our use of Google Workspace and it would be impossible to go back to the old ways of working.” — Andy Yates, Head of Strategy, TechOps at ThoughtWorks

“Innovation and collaboration is at the heart of Wayfair’s culture, across every type of work environment. Long before the pandemic, incorporating Google Workspace tools into our approach allowed us to maintain agility and transparency across a rapidly growing global workforce. Since Workspace was already ingrained as a key component of our digital productivity formula, we have been able to maintain high levels of collaboration even with much of our team working remotely. As before, Google Workspace will continue to help Wayfair team members innovate together, no matter where we are.” — Kristin Geyer, Global Head of Internal Communications, Wayfair

Ready to continue evolving your organization’s work journey?

  • Take our two-minute assessment and receive our Future of Work guide to help you plan your next step.

Interested in learning more about Google Workspace?

Image Licensed by: Creativereview.co.uk

Related News:

IGEL Expands Zoom, Cloud Printing and Webcam Support for Windows Virtual Desktop (WVD) Environments

39% of Healthcare Organizations Suffered Ransomware Attacks in the Cloud in 2020

The post Google Workspace Announces Innovations to Enhance Collaboration Equity in Hybrid Future of Work appeared first on Digital IT News.

]]>
Google’s Cloud TPUs Increase Samsung Electronics’ Bixby’s AI Model Training Speed by 18x https://digitalitnews.com/googles-cloud-tpus-increase-samsung-electronics-bixbys-ai-model-training-speed-by-18x/ Thu, 10 Dec 2020 18:41:35 +0000 https://digitalitnews.com/?p=3175 Google Cloud’s custom-designed machine learning accelerators, Cloud Tensor Processing Units (Cloud TPUs), have enabled Samsung to enhance Bixby’s artificial intelligence (AI) model voice-recognition training speed by 18x. Bixby, Samsung Electronics’ intelligent voice assistant, is available in nine languages and on more than 160 million devices globally. Earlier this year, Samsung Electronics developed a new end-to-end (E2E) automatic speech recognition [...]

The post Google’s Cloud TPUs Increase Samsung Electronics’ Bixby’s AI Model Training Speed by 18x appeared first on Digital IT News.

]]>
Google Cloud’s custom-designed machine learning accelerators, Cloud Tensor Processing Units (Cloud TPUs), have enabled Samsung to enhance Bixby’s artificial intelligence (AI) model voice-recognition training speed by 18x.

Bixby, Samsung Electronics’ intelligent voice assistant, is available in nine languages and on more than 160 million devices globally. Earlier this year, Samsung Electronics developed a new end-to-end (E2E) automatic speech recognition (ASR) engine for Bixby. The new ASR engine, based on the Transformer neural network architecture, simplified the training process, but also required more training data. Rapid training for the machine learning model became critical to maintaining Bixby as more languages were introduced to the service. To address this, Samsung Electronics chose to adopt Cloud TPUs to meet and exceed performance requirements for Bixby.

Cloud TPU systems are built around custom-designed, machine learning application-specific integrated circuits (ASICs) designed to run cutting-edge machine learning models with AI services on Google Cloud. By adopting Cloud TPUs, which are optimized for deep learning, Samsung Electronics could rapidly process an influx of voice recognition data which has surged as the company has expanded Bixby’s language services. After deploying Bixby on Cloud TPUs, Samsung Electronics experienced an 18x improvement in model training speed. Google Cloud machine learning experts also closely supported and cooperated with Samsung Electronics to help them respond to the increase in data.

“We are pleased to offer Google Cloud services to assist in the advancement of Samsung Electronics’ artificial intelligence service, Bixby,” said Choi Ki-young, president of Google Cloud Korea. “Google Cloud will continue to provide industry-leading infrastructure, solutions, and expertise to help our customers accelerate their digital transformation.”

“At Samsung Electronics, we benefit from Google Cloud Premium Support—in local languages—and regional Technical Account Managers. Working hand in hand with both Support and the TAMs, we were able to evolve our technologies while reducing processing times to just half a day” said KG Kyoung-Gu Woo, VP of AI Development Group, Mobile Communications Business, Samsung Electronics. “We believe collaboration is key to offering consumers new mobile experiences they will love.”

Companies interested in a technical deep dive on how Samsung Electronics deployed Cloud TPUs can visit the Google Cloud blog to learn more.

Imaged Licensed by Pixabay.com

Related Image: 

Sorted is Now Available Free on macOS

IGEL Offers New Cutting-Edge Solutions with Lenovo™

The post Google’s Cloud TPUs Increase Samsung Electronics’ Bixby’s AI Model Training Speed by 18x appeared first on Digital IT News.

]]>
Google Cloud Announces Database Migration Service https://digitalitnews.com/google-cloud-announces-database-migration-service/ Thu, 12 Nov 2020 18:26:20 +0000 https://digitalitnews.com/?p=2898 Google Cloud announced its serverless Database Migration Service (DMS) is available in Preview, enabling customers to migrate MySQL, PostgreSQL, and SQL Server databases to Cloud SQL from on-premises environments or other clouds. For early customers like Samsung Electronics, DMS makes migrating their databases easy, cost-effective, and reliable. Database Migration Service provides a guided experience to make it easy to [...]

The post Google Cloud Announces Database Migration Service appeared first on Digital IT News.

]]>
Google Cloud announced its serverless Database Migration Service (DMS) is available in Preview, enabling customers to migrate MySQL, PostgreSQL, and SQL Server databases to Cloud SQL from on-premises environments or other clouds. For early customers like Samsung Electronics, DMS makes migrating their databases easy, cost-effective, and reliable.

 

Gartner predicts that by 2023, 75% of all databases will be on a cloud platform1. However, commonly used database migration offerings are costly, hard to set up, and error-prone. They frequently require additional provisioning for migration compute resources, introduce new complexities during the migration process, and can’t guarantee data fidelity.

Google Cloud’s differentiated approach

DMS is designed to be reliable and simplifies network connectivity. The serverless offering eliminates the typical need to provision and pay for migration-specific compute resources. The easy-to-use, guided experience eliminates the need for customers to read through lengthy documentation in order to set up their network. Customers can take advantage of its native replication capabilities and avoid incompatibilities between source and destination, especially for metadata operations.

“As organizations modernize their infrastructure and advance their digital transformation strategies, migrating mission-critical operational databases that power their business success is crucial,” said Andi Gutmans, General Manager, and Vice President, Engineering, Databases at Google Cloud. “Database migration is a complex process for most businesses. With Database Migration Service, we’re delivering a simplified and highly compatible product experience so that, no matter where our customers are starting from, they have an easy, and secure way to migrate their databases to Cloud SQL.”

DMS is the fast track to Cloud SQL

Cloud SQL is one of the fastest-growing services at Google Cloud, powering mission-critical workloads at some of the largest enterprises across the globe.2 DMS accelerates migrations from legacy on-premises and other database cloud services to Cloud SQL, where enterprises can take advantage of unique integrations with Google Kubernetes Engine for development and BigQuery for analytics. For native like-to-like migrations to Cloud SQL, DMS is available at no additional charge.

DMS sets a new standard for accelerating cloud migrations

  • Simple. From preparing the databases, to configuring secure connectivity, to validating the migration setup, DMS provides a guided, integrated experience. Customers benefit from a fast and repeatable setup, with fewer surprises.
  • Serverless. DMS is unique as a serverless migration service, eliminating the manual customer hassle of provisioning, managing, or monitoring migration-specific resources. Automatic scaling means fast data replication, minimizing downtime for production workloads.
  • Secure and compatible. DMS protects sensitive data during migration with support for multiple secure, private connectivity configurations. DMS leverages native database replication capabilities to ensure compatibility, reliability, and high fidelity.

 

“HCL customers across every industry are moving to the cloud to be more agile, secure and scalable, and looking for a trusted partner to deliver an end-to-end experience to migrate their production workloads without disrupting their business,” said Sanjay Singh, Vice President & Head of HCL Google Cloud Ecosystem at HCL. “Database Migration Service accelerates their migration path to help them unlock the benefits of Google Cloud databases.”

“We have seen an acceleration in migrations across the board, including a wave of customers leaving AWS for other cloud service providers. This makes it vital for providers like Google Cloud to provide tools to streamline these migrations,” says John Santaferraro, Research Director for Data and Analytics at Enterprise Management Associates (EMA). “Google Cloud’s Database Migration Service takes an innovative, serverless and user-first approach to eliminate some of the complexity and risk normally associated with production database migrations. This new offering is a strong signal that Google Cloud is committed to helping their customers achieve success easily, securely, and reliably.”

Availability and Getting Started

DMS, now in Preview, supports migrations of self-hosted MySQL databases, either on-premises or in the cloud, as well as managed databases from other clouds, to Cloud SQL for MySQL. Customers can start migrating with DMS at no additional charge for native like-to-like migrations to Cloud SQL. Support for PostgreSQL is currently available for limited customers in Preview, with SQL Server coming soon (request access for both).

Related News:

Catalogic Software Launches CloudCasa™, a SaaS platform to deliver Kubernetes Data Protection

IBM and AT&T Bring Open Hybrid Cloud Services to Enterprise Clients for the 5G Era

Image licensed by stocksnap.com

The post Google Cloud Announces Database Migration Service appeared first on Digital IT News.

]]>